Note: There will be spoilers.

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Sisyphus: The Myth is JTBC’s 10th anniversary K-drama. For this landmark project, there’s of course no way the producers were going to settle for the ordinary fare of good-looking boys, a typical romance, or an obvious, predictable plot.

No, Sisyphus was pitched as an exciting story about an engineer who was too intelligent for his own good. Because of his brains, his ego balloons, resulting in the downfall of himself and the whole of South Korea.


And why K-pop fans are not happy about it.

(Source: My Spotify ;_;)

If you know anyone who is a fan of IU, SF9, Momoland, Epik High, Seventeen, MAMAMOO or Cherry Bullet, you might’ve noticed them raging or whining while scrolling through a greyed-out Spotify playlist this morning. Try to be kind to them; licensing disputes between Spotify and the South Korean music distribution site Kakao M have resulted in K-pop fans around the world waking up to find hundreds of K-pop songs removed from Spotify. Effective 1 March 2021, have all been stripped from Spotify’s global music distribution platform.


What doesn’t kill you makes you stronger — especially if they’re sealed behind the screen.

(2020), Netflix

With the Coronavirus pandemic (Covid-19) barring us indoors, people around the world have turned to Netflix for respite. Netflix reported a , and has increased its investments in Asian content to cater to its .

Netflix established a notable partnership with South Korean producers to co-produce and distribute content under the label of “Netflix originals”. These collaborations are not only high in quality, but they have also gained the licence to explore


The “fantasy” genre is one hardly seen on regular television. The genre is difficult to produce because of how complex it is; from things like having to conduct extensive research to plotting multiple dimensions and timelines in a clear and entertaining way — producing a diegesis that is able to support the “fantasy” genre really isn’t the easiest.

Given the constraints that television faced in terms of air time and budget, high-budget screenplays and complex genres were traditionally a game for filmmakers — up until recently! With the emergence of cable TV and online programming, non-Hollywood players like HBO, BBC…


(Source: )

(May contain spoilers)

Among the Netflix Originals that managed to squeeze a release, the South Korean film #Alive (2020) was received with great anticipation. Be it the cult-favouring of the zombie-horror genre, a craving for content that isn’t homemade vlogs, or just the persevering fandom keeping Park Shin-hye’s career alive, the film reportedly garnered the since the Coronavirus pandemic struck.

But I’m not here to give a review about #Alive — I’m more interested about the message #Alive is trying to send.

The zombie-monster genre has long been used by filmmakers for social and political critique…


Forbes’ Asia ’30 under 30' compiled a list of individuals in Asia, categorising them by their area of specialty: industry, manufacturing and energy, enterprise technology, big money, and so on.

Korean girl group Twice made it onto Forbes’ list under ‘Sports and Entertainment’. Can’t really say I’m surprised; Twice’s members’ appearances on variety shows often gain record viewerships, and their sponsorships and commercials (what Koreans term as ‘CF’) guarantee top sales that season. The girl group arguably owes much of its success to its strong fan-base, who propelled Twice’s music video views into the thousands within minutes of its release.


The West has been the world’s top exporter of mainstream pop music for as long as I can remember. As Western countries projected themselves as a mighty global trend-setter, citizens of periphery countries (such as my own, i.e. non-Western countries) have been subjected to the flow of influence and power from the perspective of “West to the rest”. For non-Western acts to find success therefore, we tend to subconsciously view it as the peripheral country (or, “non-White” country) assimilating with and adapting to suit the predominantly White, players.

The age of Western imperialism however seems to be shifting. I…

Annabelle Kyon

Marketing Exec, Purple Plan Entertainment | Has a special place in her heart for dogs, memes, and handsome men.

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